Maximum Space, Small-Town Living • Residential Homes & Land Parcels
Brian Butler is a licensed Arizona REALTOR® specializing in Florence real estate. If you're looking for more space, more land, and more value than the metro can deliver — Florence is worth a serious look.
Florence consistently offers the best value per square foot and per acre in the greater Phoenix region. Residential homes typically run $220K–$380K+, and land parcels are available at price points that have largely disappeared from closer-in markets.
Florence is one of the few areas near Phoenix where land purchases still make financial sense. Whether you want to build, invest in raw land, or own acreage — Florence has options. I know which parcels are worth looking at and which ones to skip.
Much of Florence's residential inventory was built in the 2000s and later, meaning you get modern floor plans, open layouts, and larger lot sizes at prices that feel like a different era compared to the metro core.
Florence has a genuine small-town character that's increasingly rare in fast-growing Arizona. It attracts remote workers, retirees, and buyers who want space and quiet without sacrificing access to the greater Phoenix area when needed.
The rise of remote work has made Florence significantly more attractive. If you don't commute daily, Florence delivers a lifestyle upgrade at a fraction of the cost of metro options. Strong Arizona sunshine, open skies, and your own land.
Florence sits in Pinal County southeast of the Phoenix metro. State Route 79 connects you to the greater area. It's further out — that's part of the tradeoff — but for the right buyer, the distance is worth the value and space you get in return.
Florence tends to be a strong fit for buyers who want:
Florence isn't for everyone — and I'll tell you honestly if it's not the right fit for your situation. But if any of the above sounds like you, let's talk.
Yes — and Florence is one of the few places near Phoenix where land still makes financial sense. Parcels range from residential lots to larger acreage, and they attract buyers looking to build, invest, or own land at a price point that's disappeared from closer-in markets. I know which parcels are worth pursuing and which ones have issues you'd only discover after the fact. Give me a call before you start looking on your own.
A few honest things: Florence is further from the metro core than San Tan Valley, so the commute matters if you're in the office regularly. The small-town atmosphere is real — this isn't a place with walkable shopping and restaurant rows. But if you're working remotely, retiring, or just want space and value, those tradeoffs often feel worth it. I'll give you a clear picture of what to expect so there are no surprises after you've signed.
I'm Brian Butler with eXp Realty (License #SA701819000) and Florence is one of my two specialty markets. I know what's available, what's priced right, and what to watch out for. Reach me at 480-810-9255 or brian@thebutlerrealty.com. No pressure, no pitch — just honest answers.
For the right buyer, yes. Florence is a strong fit for remote workers, people relocating from higher cost-of-living areas, buyers seeking more land than the metro can offer, and those interested in land investment. It's not the right fit for everyone — and I won't tell you it is just to make a sale. Let's have an honest conversation about your situation and whether Florence actually makes sense for you.
I've worked with buyers across Florence and know the residential market and land parcel landscape. Let's have a real conversation about whether this is the right fit for your goals — no pressure, just honest answers.
Let's Talk →One of Arizona's fastest-growing communities. Newer homes, larger lots, and significantly better value than the metro core.
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The two markets serve different buyer profiles. Here's a quick comparison:
Not sure which is right for you? That's exactly the kind of question I can help answer — without any agenda.